Why is Real Estate Research Important ?

In contrast to industry like Automobiles or Consumer Durables, Real Estate poses significant complexity and challenges when it comes to understanding consumer needs, behaviour, and product pricing. The intricacies involved are so substantial that even two projects in the same location may not achieve similar sales velocity or demonstrate comparable price realization patterns without careful planning. Unlike other sectors, the concepts of minimum or maximum selling prices do not apply in the Real Estate industry.

In Real Estate, Sales velocity is influenced by the specific customer segment, their needs, wants, product pricing, and overall value proposition. On the other hand, determining the appropriate pricing is a multifaceted process that takes into account various factors such as the project's location, views, accessibility, proximity to amenities, project layout, unit configurations, room dimensions, internal specifications, common facilities, and adherence to Vastu guidelines, among other considerations. Consequently, establishing the right price is not as simple as arbitrarily quoting a market rate for a given location.

SAAR Realtech takes pride in its highly experienced team, which can support developers by providing vital market information about the most suitable products for specific locations, ensuring optimal sales velocity with optimal pricing strategies.

SAAR Realtech has developed a Competition Score model, which serves as a reliable tool while planning your product in a specific location.

Prepared by SAAR Realtech