Sales & Marketing

Sales & Marketing Crucial Strategic Function of Real Estate (Part I)

A decade ago, the real estate market was characterized by a high demand for properties and a relatively low supply. In such a market, developers did not have to put a lot of effort into sales and marketing as buyers were readily available. Additionally, there were no regulatory frameworks in place to govern the real estate industry, which meant that developers could sell their properties without adhering to any specific guidelines or standards. However, this situation has changed significantly in recent years, with the increased competition and the introduction of regulations such as RERA, making it necessary for developers to have a dedicated sales and marketing function to succeed in the market.

Before

Now

The increase in the supply of real estate has outpaced the demand, leading to increased market competition. This has been advantageous for customers, as they now have more choices than before. In this highly competitive market, real estate developers need to focus on building strong sales and marketing strategies to stand out and differentiate themselves from their competitors.

Prepared by SAAR Realtech