Strategic Partnership Crucial Strategic Function of Real Estate (Part II)
Apart from land, Liaoning and construction, Sales and Marketing has emerged as one of the most crucial strategic functions of Real estate development. There are many examples where developers having strong sales and marketing partners have grown faster than rest of the real estate market.
However, this function comes with significant cost and if project pipeline is not robust, then the cost of Sales and Marketing will not be justified. Outsourcing sales and marketing to sole selling agencies or strategy partners can be a cost-effective way for small and mid-size developers to access marketing expertise. However, it's important for developers to carefully select their partners and ensure that they are creating long-term value through an integrated marketing approach. The partnership should be seen as a strategic tie-up rather than mere stop gap arrangement to sale a project. By doing so, developers can build a strong brand and reputation, which can help them stand out in a competitive market and attract more customers in the long run.
Project marketing is more than just selling a given project, it involves creating a comprehensive marketing strategy that considers the developer's brand, target market, competition, and unique selling proposition. An experienced strategy partner can help the developer to develop an integrated marketing approach that not only promotes a specific project but also builds the developer's brand in the long term. By doing so, the developer can establish a strong market presence and differentiate themselves from the competition. Effective marketing strategies can also help developers sell their projects more efficiently by attracting the right customers and creating a positive perception of the brand.
Prepared by SAAR Realtech
Recent Blogs
1. Why is Real Estate Research Important
2. Maximizing Real Estate Sales
3. A Case Study On Grand Icon
4. Case Study of SAAR Realtech at IIM, Indore
5. Annual Operating Plan
6. Strategic Partnership
7. Sales & Marketing
8. Digital Marketing
Strategic Partnership Crucial Strategic Function of Real Estate (Part II)
Apart from land, Liaoning and construction, Sales and Marketing has emerged as one of the most crucial strategic functions of Real estate development. There are many examples where developers having strong sales and marketing partners have grown faster than rest of the real estate market.
However, this function comes with significant cost and if project pipeline is not robust, then the cost of Sales and Marketing will not be justified. Outsourcing sales and marketing to sole selling agencies or strategy partners can be a cost-effective way for small and mid-size developers to access marketing expertise. However, it's important for developers to carefully select their partners and ensure that they are creating long-term value through an integrated marketing approach. The partnership should be seen as a strategic tie-up rather than mere stop gap arrangement to sale a project. By doing so, developers can build a strong brand and reputation, which can help them stand out in a competitive market and attract more customers in the long run.
Project marketing is more than just selling a given project, it involves creating a comprehensive marketing strategy that considers the developer's brand, target market, competition, and unique selling proposition. An experienced strategy partner can help the developer to develop an integrated marketing approach that not only promotes a specific project but also builds the developer's brand in the long term. By doing so, the developer can establish a strong market presence and differentiate themselves from the competition. Effective marketing strategies can also help developers sell their projects more efficiently by attracting the right customers and creating a positive perception of the brand.
Prepared by SAAR Realtech
Recent Blogs
1. Why is Real Estate Research Important
2. Maximizing Real Estate Sales
3. A Case Study On Grand Icon
4. Case Study of SAAR Realtech at IIM, Indore
5. Annual Operating Plan
6. Strategic Partnership
7. Sales & Marketing
8. Digital Marketing
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